Define Makeup is a unisex makeup brand that aims to create minimal waste.
At first, I began this project with no eco-friendly objective.
I was inspired by brands like milk that were designed to target people of all genders.
I began looking into all of the makeup products I would have to collect to create a full set, and it made me realize how wasteful I was with my makeup. I have 6 eyeshadow palettes and over 10 lipstick colors in my makeup drawer. Many of them are very old and barely used.
I researched the environmental impacts on makeup waste and found that not only is the plastic packaging harmful to the environment, so is the product itself. I have never fully finished makeup other than foundation and eyeliner, it’s nearly impossible. With the large variety of colors at the affordable price that modern makeup companies provide, I thought I can't be the only one guilty of this, and I conducted a short survey to confirm my observations.
After the research, I looked into eco-friendly packaging methods. Then I stumbled across customizable magnetic palettes and fell in love with the idea. However, I had never seen a popular brand of customizable magnetic palettes that would hold all of your makeup products. I questioned how I could make my brand more appealing and unique.
The DEFINE palette comes in isometric shapes and fit all of your most wasted cosmetic products (eyeshadow, lip color, and highlighter / contour / blush). The shape is not only unique, but fit perfectly together like a puzzle so they won’t shift from their places.
To package my colorful products, I chose to keep the boxes black and play with the texture of the paper.
eyeshadow, lip color, and face products:
Lip toppers and brushes: